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Professor Jose Miguel Pina Ph.D. Universidad de Zaragoza (Spain)
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Jose Miguel Pina Perez is professor of marketing at the Universidad de Zaragoza (Spain).

He holds a Phd in marketing and a master degree as consultant in information and digital communicaton. Both with extraordinary award.

He is a member of the Generes research group
and the Instituto Universitario de Investigación en Empleo, Sociedad Digital y Sostenibilidad (IEDIS).

He has joined the Customer Insights and Value Research Hub at the Kingston University (United Kingdom).

He also serves as a second lieutenant (volunteer reservist) for the Army in the Spanish Armed Forces.